Layla Sleep has reached over 250k people each month for the last 6 months.
Layla Sleep
Influencer Campaign
In-House Content
Instagram Giveaway
Influencer Campaign
Influencer Campaign
Influencer Campaign
Layla Sleep, a bed-in-a-box brand with a strong paid media strategy, needed to level up their organic social presence. Their in-house efforts lacked a clear strategy and leaned too heavily on boosted posts. They wanted to increase reach, build brand awareness, and drive qualified traffic to their high-converting website—without wasting spend. They also needed a partner to manage and grow their influencer marketing program.
The Challenge
The Solution
Social Moments Marketing took over Layla’s organic social media across Instagram, TikTok, YouTube, Facebook, and X, building custom strategies for each platform. We focused on creating engaging, scroll-stopping content with clear CTAs, while also managing 1–2 influencer campaigns per month. Our approach was rooted in analytics, platform trends, and strategic timing - not just content for content’s sake.
The Results
– 250K+ monthly reach through organic social
– Influencer campaigns reaching up to 2M viewers
– Consistent traffic from social to Layla’s website
– Increased efficiency: more impact, less boosting
TiKtok
Instagram
Historically, Layla’s Instagram featured mostly aesthetic single-image posts that struggled with engagement due to algorithm changes. When we came on board, we leveraged their existing video assets and partnered with creators to produce fresh, engaging content. Today, we organically reach 75–100K people/month and have built a thriving community through a mix of authentic storytelling, strategic giveaways, and high-performing video content.
When we took over Layla’s TikTok, the account had relied heavily on meme content and paid boosts, leaving TikTok’s algorithm confused about the brand’s identity. Organic reach was low, so we pivoted to a trend-driven strategy, leaning into sleep-related content (especially animals sleeping) that aligned with the product. While overall views are lower, organic website visits have increased, and we’re now reaching a more relevant audience - people who are actually in the market for a mattress.
Platform Highlights
Content Examples
In-House Content
In-House Content
In-House Content
In-House Content
Influencer Campaign
Influencer Campaign
Influencer Campaign
Influencer Campaign
Influencer Campaign
Influencer Campaign
Influencer Campaign
UGC Content
Maggie and the Social Moments team have been great to work with! They are data-driven in their approach and it has been awesome to see their thoughtful experimentation blossom into successful and scalable strategies across our social channels. They consistently bring new ideas to the table and are responsive to feedback to ensure their strategies align with our business' high-level overarching goals. We highly recommend working with them if you have the opportunity!
- Chris Gordon, Layla Sleep
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